Northern Tool
Campaign & Brand IdentityNorthern Tool, a family-owned hardware store, required a fresh campaign and identified a need for more complete brand communication standards. The project involved revitalizing their visual identity and developing comprehensive, user-friendly guidelines tailored to support the brand’s extensive range of marketing materials.
Tagline Treatment
The new tagline needed a prominent, no-nonsense treatment that could hold it’s own amongst busy layouts. The stacked square system which works as a sticker, window, or just text.Brand Guidelines
Comprehensive guidelines were developed to establish a flexible design and identity system that accommodates a wide range of promotional materials, all grounded in a brutalist, grid-based approach.Agency: Colle McVoy
Design Director: Matthew Ulstad
Writer: Teddy Solberg