Optum Holiday Gift

Identity & Packaging

Optum launched a gifting program designed to spread holiday cheer while supporting charity with every gift purchased. Centered around the theme of “together,” the program featured gift options such as snack canisters, games, and blankets. The project included developing a campaign identity and creating designs for the gift packaging.

Wordmark

The custom-drawn wordmark reinforced the theme of togetherness with connected letterforms and delivered some holiday flair with ornamental swirls.

Illustrations

Monoline patterns complemented the visual motifs of the wordmark and functioned as a consistent container for illustrations tailored to the gift package options.

Packaging

Each box came with multiple snack or game cannisters, which were wrapped in holiday-inspired colors that integrated with the core Optum color palette.

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Credits
Agency: 10 Thousand Design
Design Director: Sam Soulek
Copywriter: Hojo Willenzik

Paul Hudachek