Target

Retail Design & Art Direction

Target’s in-store experience relies on regular moments of inspiration, ensuring its retail design reflects both the sensibilities of a trustworthy curator and the excitement of a vibrant shopping destination.

Toys

Large-format photography in Target’s toy department highlights a collection of new and exciting product releases. The imagery is joyous, simple, and tells a playful story.

Books

Target’s bookstore section was reimagined with a fresh color palette and a modular, customizable illustration style to spotlight featured categories.

Book Club

The Target Book Club curates monthly selections that spark laughter, tears, and opportunities to discover something new. The new logo extends the stylistic signatures of the Target brand to create something simple and recognizable.

Connected Living

Connected living products were brought to life through a simple signage series pairing commonly used features with real-life scenarios.

Smart Home

Target’s Smart Home section was reimagined with dimensional, tactile fixtures and custom computer-generated imagery, creating an engaging and memorable retail experience.

Credits Toys
Design Director: Dustin Hackwith
Photographers: Josh Grubbs (Easter, Mario, Castle), Michael Haug (Music), Ryan Dyer (Sand)

Credits Books
Design Director: Dustin Yerks
Copywriter: Hojo Willenzik

Credits Connected Living
Design Director: Dustin Yerks
Copywriter: Hojo Willenzik
Photographer: Josh Grubbs

Credits Smart Home
Design Director: Sam Soulek, Dustin Hackwith
Designers: Kelly O’Halloran, Sabrina Pietz
Copywriter: Hojo Willenzik
CGI: Steelworks

Next project: The Theory Journal

Paul Hudachek