Ultimas — Paul Hudachek

Cub Cadet Ultimas

Campaign & Packaging

Cub Cadet is known for creating high-end lawnmowers for a passionate fan base. But even the most lawn-enthused mowers still care for their yard in sneakers better fit for the trash can. Enter the Ultimas, a limited-edition shoe specifically designed to optimize caring for your yard.

Shoes

Designed to reflect the Ultima lawnmower, the shoes feature practical customizations for mowing: waterproof materials, stain resistance, and a laceless closure.

Photography

The photography uses clean, crisp environments with visual cues from the sneaker industry, merging the world of lawn care with contemporary footwear aesthetics.

Packaging

We created a custom, garage-inspired shoebox with as much craft and attention to detail as the shoes themselves.

Next project: Northern Tool

Credits
Agency: Colle McVoy
Design Director: Matthew Ulstad
Creative Director: John Neerland
Copywriter: Lauren Grabau
Production: MNFX

Paul Hudachek